The Morning Dawn colorway by Megabass is highly sought after by collectors for its striking, semi-translucent aesthetic, which is defined by a unique blend of pinkish-purple hues often paired with a subtle blue or holographic core. This mesmerizing, almost “glowing” pattern is not a natural baitfish imitation but rather an attractor color that capitalizes on a different visual cue, making it a distinctive piece in any lure enthusiast’s collection. Its scarcity, particularly on lure models like the Vision Oneten jerkbait, contributes significantly to its high collectability. On the secondary market, pristine or NIB (New In Box) Megabass lures in the Morning Dawn finish frequently command premium prices, often selling for hundreds of dollars depending on the specific lure and its condition, which is a considerable jump from standard retail pricing.
In terms of application and fishing techniques, the Morning Dawn color is most renowned for its effectiveness in clear-water conditions, particularly when targeting pressured fish like spotted bass. Though it originated as a soft-plastic worm color popular for dropshotting, its transition to hard baits like the Megabass jerkbait leverages its high visibility and luminescence in deep or clear water. The translucent nature of the finish allows light to penetrate and reflect, giving the lure a distinct glow that many believe mimics the subtle iridescence of forage or a distressed baitfish in low light. For jerkbaits, a stop-and-go retrieve with long pauses is the preferred technique, allowing the Morning Dawn color to shimmer and “light up” during the pause, often provoking strikes when other, more natural patterns fail to draw attention.